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Another Costly Dan Lewis Social Media Epic Fail For Broward Candidates


Even though he’s being handsomely paid, Democratic consultant Dan Lewis continues to provide lazy social media for his Broward candidates. Last month, REDBROWARD documented Lewis’ ineffective Facebook posts promoting Broward Clerk of Courts candidate Mitch Ceasar. The former chairman of the Broward Democrat Party has paid Lewis’ companies nearly $14,000 during this campaign cycle. In fact, Broward candidates have paid nearly $65,000 to Lewis’ companies, STAR Inc. and JNAC Management & Consulting.

One would reasonably assume a high-priced political consultant would provide a state of the art social media campaign for his candidates. Instead, five candidates got the same exact Facebook post from Lewis’ social media team. The identically worded and sourced Facebook posts were made on Flag Day.

The long, wordy posts were copied and pasted from an online flag store. The only thing different in the posts were the graphics used. Although candidates shared the same pictures.

The identical posts appeared on the Facebook campaign pages for Mitch Ceasar, Broward Sheriff candidate James Fondo, Circuit Court candidate Doreen Inkeles, County Court candidate Rhoda Sokoloff and County Court candidate Brenda Di Ioia. Only Di Ioia has not paid Lewis or his companies. (Lewis personally “liked” the Di Ioia post)

To date, Lewis’ companies have been paid $16,855 by James Fondo, $7,764.60 by Rhoda Sokoloff, $13,502.73 by Mitch Ceasar and $8,116.75 by Doreen Inkeles.

“I Paid Dan Lewis $14k And All I Got Is This Lousy Facebook Post?!?”

According to his latest campaign treasurer’s report, Broward Clerk of Courts candidate Mitch Ceasar has paid nearly $14,000 to Democrat consultant Dan Lewis. This total includes another $3,059.04 paid to Lewis’ JNAC Communications & Management company. Ceasar has spent just a little more than $16,000 on his campaign.

So what is Mitch getting for his money?

Some of Dan Lewis’ long, wordy fundraising emails? A prime spot on his “legendary” blue card? It must be more than this Facebook post.

On May 1, Dan Lewis posted on Mitch Ceasar’s campaign Facebook page. He urged friends to “like” the page. Lewis’ post got one comment. The comment was left by Mrs. Mitch Ceasar.

Dan says “you won’t be sorry.” The real question is whether Mitch Ceasar is sorry.  Lewis’ support of James Fondo’s race against Broward Sheriff Scott Israel is troublesome for Ceasar. While some say Lewis is known as a busy bee, let’s hope Mitch gets his undivided attention.