As reported last night, emails went out to Obama supporters telling them the campaign was ready to file 2012 documents. This morning, a campaign video was launched on YouTube. But the big push can be found on Facebook. Fans of the Obama page are told they are “in” and encourage to add their friends. Everyone wants to be part of the “in” crowd.

“This is just the beginning. We’ll be adding to this site, opening new field offices, training organizers, and developing plans every single day, and we hope you’ll play an active role.”
(techcrunch)